Streaming Wars

About This Training

The wave of new streaming services is transforming what we think of as TV . . . yet again.    As consumers try to find shows to binge across myriad platforms, auto dealers want to understand what this evolving landscape means for their business.   This session will review the new entrants and what it all means, especially how to use data to find your target audience.   And since everybody is trying to sell you OTT today, we’ll focus on 5 key questions you should ask anyone who knocks on your door to do so.   Who knows, we might even help you find your favorite shows!  

Presenter Bio

Mike Flanagan leads the Advanced Platform Solutions team for the Northeast and Midwest regions for Effectv (former Comcast Spotlight) encompassing all New England markets as well as New York, Philadelphia, Pittsburgh, Chicago, Detroit and numerous smaller and mid-sized markets.    He is based in the Boston market and has been with Effectv for 14 years.  Flanagan and his team bring Effectv’s newest data-informed and cross-screen solutions to our markets with a focus on driving results for our dealers and tracking attribution from their advertising.   Effectv combines the targeting and measurement of digital, with the reach and power of TV.

Register Here 
Or call Kaleena Guzman; 800-852-3372 to register.