Growing Your Brand in the Cookie-Free Future

About This Training

Location: Webinar

Duration: 30 minutes 

Tuition: FREE for members

Who Should Register: Owners, General Managers, Sales Managers, Service Managers and Marketing Managers

Overview: Provide an overview of what is happening with world’s largest search engine, Google Chrome, and their plan to eliminate cookies from their platform. (Cookies are the current norm for tracking customer behavior and retargeting visitors). Dealers and agencies will need to find ways to identify and attract consumers in new ways.  *Not everyone has a plan*  

Topics include:

• Show the impact of not being prepared for the Cookie Apocalypse this summer. Much of the data that consumers rely on when visiting sites will be gone so advertisers and their advertising message(s) need to be targeted and extremely relevant.
• Suggest solutions and best practices from across the marketing universe that include tactics and methodologies.
• Show universal examples and effects of staying ahead of this immediately. 

Presenters: James Gomes, Northeast Vice President of Automotive Partnerships and Eric Fuller, VP of Automotive for iHeart Media, an NHADA Bronze Partner

Register online, call 603-224-2369 or email Kaleena Guzman with any questions!