How to Master Buying Directly From the Public

About This Training

So many dealerships are facing challenges when it comes to stocking used vehicles. In fact, sourcing used car inventory is more important than ever before in the automotive industry due to the current new car shortage. 

Auctions are no longer enough. 

It’s time to put in some best practices that once you implement, will save time and money...

Recommended Audience:
General Manager, General Sales Manager, Used Car Manager

Duration: 30 minutes 

Agenda/Topics Covered:

• Train your people first, here are some great word tracks. Employees need to be genuinely interested in wanting to purchase from the public 
• Use Video to purchase directly from customers in your CRM. 
• Social Media, what not to do vs what to do. 
• Build A Buying Center Business - Create a new business entity, get a website, ACD Acquisition Center Department

Presenter: 
Durran Cage, Cage Automotive

Durran Cage has spent more than 19 years in the Auto Industry. His unique qualifications include serving as an OEM District Sales Manager, High-Performance Internet Director and GSM, led a team of consultants for one of the largest vendors in the automotive industry, and 3 years ago he took the leap into entrepreneurship as the founder of Cage Automotive. 

Cage Automotive partners with dealerships to grow Online Experience Teams and Profitability, Enhance CRM Efficiency, and Implement a Modern Marketing Strategy. Through Cage Automotive he continues to impact the employee and customer experience in the dealership. 

Cage Automotive not only consults for many dealerships across this country, but recently launched a Modern Online Experience Training Course, Cage Campus, which has certified both new and veteran sales consultants.  Through Cage Campus and Cage Automotive, Durran along with his team has the drive and passion to reach farther and impact greater to leave everything better than he found it.

Away from work, Durran enjoys spending time with his wife Paige (the fearless leader in his home that makes this all possible), and his 4 children Alexander, Preston-James, Addison and Connor. Hobbies include playing basketball, hitting golf balls in the backyard, bowling, and reading books.