Navigating Media & Marketing Law + FTC’s Proposed Rules for Auto Dealers

About This Training

Location: Webinar
Duration: 90 minutes including Q&A
Tuition: $49
Who should attend: Anyone interested in bringing their dealership into compliance with the latest state and federal laws concerning advertising and other communications with customers.

NHADA Silver partner Bernstein Shur’s Media and Marketing group will discuss the latest trends in Media & Marketing Law, including rules and regulations concerning all forms of advertising (TV, radio, print, web, social media), customer communications (text, email) and consumer policies. The webinar will focus on the Federal Trade Commission’s (FTC’s) increased focus on what can, and cannot, be said in ads – including, in particular, a new set of proposed rules for auto dealers.

Agenda/Topics Covered:

• Overview (How did we get here? How we can help.)
• Telemarketing
• Email marketing
• Claim substantiation (FTC requirements)
• Auto-Renewal/ Subscription Marketing
• Sweepstakes
• Endorsements, testimonials, influencers
• Consumer reviews
• Website Terms
• Privacy Policies
• “Made in USA” Claims
• Enforcement & Litigation
• *FTC’s Proposed Rules for Auto Dealers*

Presenters & Bios:

Kevan Lee Deckelmann is a Shareholder at Bernstein Shur and a strategic advisor who helps companies protect and grow their businesses and the brands that represent them. She is experienced with a range of issues – from acquisitions and divestitures to the laws and regulations governing media and marketing issues, including the Federal Communications Commission and the Federal Trade Commission.

Matt Saldaña is an attorney at Bernstein Shur with extensive experience advising clients on state and federal laws and regulations governing media and marketing, including those issued by the Federal Communications Commission and Federal Trade Commission.

Andrew Wells is an attorney at Bernstein Shur who is experienced in helping build and advise both for-profit and non-profit businesses at every stage. He helps new and existing tax-exempt organizations navigate section 501(c) of the Internal Revenue Code, and beyond. He is well-versed in LLC operating agreements, service contracts, succession planning, and more.

Elliot Brake is an attorney with Bernstein Shur’s Business Law Practice Group. He is well-versed in data privacy rules and regulations, and knows the ins and outs of business transactions, contracts, and taxation.